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While the coming FIFA games are a high-stakes showcase for all participating brands, they are everything for endemic advertisers like Nike and Adidas. And with Adidas floating on record sales and Nike stumbling through a...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The snappy daily trainer now has a single Air unit that runs the length of the shoe for better energy return

With only two days left until the start of the 2026 World Cup, all major brands have unveiled special boot collections for their star players ahead of football's biggest tournament.

From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season.

Kith x Adidas Football x Lionel Messi - Kith x Adidas Football x Lionel Messi is a collaborative collection marking 20 years since Messi's international debut and Kith's 15th anniversary....

In Nike’s latest campaign, LeBron James was asked to play a role he flatly refused and then called in reinforcements who felt exactly the same way. Ahead of the 2026 FIFA World Cup, Nike unveiled “Rip the Script,” a camp...

adidas partners with WhatsApp to transform the standard football emoji into the official 2026 World Cup ball.

The Nike ACG team has new colors of their LDV runner on the way for Summer 2026, in either Varsity Red or Wolf Grey.

In recent weeks, NIKE has accelerated an operational and brand reset under returning CEO Elliott Hill, using an expanded global football product lineup and World Cup-linked marketing to support a broader turnaround while...

Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script."

Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.

Adidas retools its all-time bestseller in ways both subtle and substantial. The Stan Smith SQ riffs on the brand's classic '60s tennis shoe.

Indeed says it’s “helping people feel seen again.”

Not stopping their push, Adidas will release at least three special-edition anniversary kits in 2027.

"The most comfortable shoes I’ve ever owned and I own a lot of shoes ... Like walking on clouds, 10/10."