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As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different championship off it: winning the wallets of World Cup fans.

Franklin "Frank Nitty" Session is dropping a Nike ST Charge collab through his streetwear label Dead Serene. Tap for our full breakdown.

A'ja's PE run continues with an Uno colorway. Check here for images of A'ja Wilson's Nike A'Two Draw 4 Uno PE.

"You can't beat the price for this level of durability."

Foot Locker is selling a timelessly classic Adidas shoe for 50% off, but only while supplies last!

Pharrell Williams, for work ethic or the odd controversy, is never too far out of the headlines. Over the weekend, the multi-hyphenate, in his role...

Nike released a 40-second film within minutes of the Knicks' 2026 NBA championship win, directed by Josh Safdie with zero product placement. Here's why it worked and what brands can learn.

Bradley Tueth took third in the 400-meter dash at Adidas Nationals Elite in Greensboro, N.C., with a personal-best 48.33.

Other major shoe brands like adidas and Mizuno have gone the same route — can Skechers gain a foothold in the cutthroat paddle market?

Converse is reintroducing the iconic Jack Purcell court shoe through Converse First String, the brand’s pinnacle craft franchise, bringing forward the most elevated expression yet of a timeless silhouette steeped in near...

NKE's DTC push leans on apps, exclusive launches and member engagement, even as tariffs and investments pressure near-term margins.

Iconic brand Nike and e-retailer Zalando join forces for a series of World Cup outfits worn by international artists.

Shoppers say they are “worth every cent.”

Shoppers say they are “worth every cent.”

adidas DON Issue 8 Lucid Tangerine will be available August 15, 2026 on a price of $120 USD. Check out the full colorway details here.

The DSM Kei Ninomiya x Vans Slip-On collection introduces two reworked interpretations of the classic skate silhouette.

The Vans x Urban Research Doors Exclusive 2-Elt Boat Shoes reinterpret a classic maritime silhouette through refined materials, understated design, and everyday versatility.

South Carolina teams will switch to Nike on July 1.

Stars like Scarlett Johansson, Zendaya, Nicole Kidman, Meghan Markle, and Jessica Alba are wearing comfy shoes from New Balance, Adidas, Salomon, Viviaia, and more brands. We found celebrities’ exact sneakers, flats, san...

he Nike Book 2 “Just Book” channels Don C’s iconic Air Jordan 2 with a royal blue quilted leather build. The pair releases June 26 for $155.